New Study: Brand Advocacy is Key to Amplification of Marketing Campaigns and Building a 'Passion Brand'

Recent research suggests that 80% of reach from marketing campaigns now comes from amplification through advocacy. This means that whether or not satisfied customers are inspired to take that extra step and share their positive feelings about a brand can truly make or break a marketing effort.

In other words, brands that don’t generate substantial advocacy may end up paying more to market less efficiently than those that successfully make advocacy a priority.

This is at the heart of a new study conducted by Social@Ogilvy, which analyzed 7 million brand social mentions across 4 countries (Brazil, China, UK, US) and 22 brands to analyze the key drivers of advocacy.

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