New NRA Ad Focuses on Obama Daughters

We don’t want to wade too far into the politics of the contentious gun control debate, but from a PR perspective we have to say: we really don’t get the NRA.

First, the organization’s spokesman blamed video games (many of which are directly supported by gun manufacturers) and movies for mass shootings and proposed armed guards at every American school right before releasing a video game for kids. Now, as President Obama prepares to unveil some proposals regarding tighter regulation of illegal gun sales, more intensive background check requirements, and a renewal of the “assault weapons” ban that will never pass the current Congress, the NRA chose to issue an ad that indirectly attacks the president’s two daughters.

The

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