New Ads Being Transmitted Directly into Your Head by Vibrating Train Windows. Yes, Really!

Ever get onto the commuter train after a long day at the office and rest your head on the window glass, letting the hum of the window’s vibration lull you into a trance? Well next time you plan to snooze while leaning up against a subway window, you may be in for a surprise: rather than the familiar buzzing sound, you might hear a message being transmitted directly into your skull via the vibrations. Should this occur, we assure you you aren’t hearing ghosts or being secretly recruited to be the next 007; you are simply experiencing a new form of advertising brought to you by BBDO.

The ads, which are completely inaudible until your head touches the glass, work by using a process called bone conduction.

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