Netflix Is Trying to Become a Consumer Electronics Influencer
Would you buy a TV with a gold star from Netflix?
We’re used to Netflix recommending movies. But the TVs that you would watch those movies on?
The company is collecting recommendations from consumers based on a few different criteria including how fast a TV turns on and how quickly apps launch. They will also be tested by Netflix engineers. TVs that make the grade will get a “Netflix Recommended TV” logo affixed to it. TechCrunch, which calls it “a virtuous circle of co-branding opportunity,” says no money will change hands in all of this.
The program, introduced at CES , is a move towards making Netflix more than just an entertainment provider, but an influencer.
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