Nestlé Pledges to Remove Artificial Colors and Flavors

That’s totally the tag line, no? Well, it could be; if you take a peek at the label of Bart Simpson’s favorite candy bar, you’ll find that artificial colors are responsible for Butterfinger‘s iconic orange center.

That won’t be true much longer, though.

In an environment in which increasingly ingredient-conscious consumers are seeking more natural snack options, Nestlé announced that it will be removing artificial colors and flavors from 250 of its products across 10 brands.

For