Neil Patrick Harris, Publicity Phenomenon
Pulling a vintage “brand” out of the closet, so to speak, is like trying get around via jetpack. It’s flashy, expensive, with a small chance of success.
Seeing the “What Would NPH Do?” movie poster stopped me dead in my tracks this weekend. IMHO, Neil Patrick Harris, re-branded “NPH” by the overzealous and abusive cop in the stoner-classic Harold & Kumar Go to White Castle is one of the best turnaround stories of this decade.
There’s no mention of the actual title of the movie “Harold & Kumar Escape from Guantanamo Bay” or Kal “Namesake” Penn, and NPH gets his own URL: WhatWouldNPHDO.com.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in