NBC Can’t Quit the Olympics

What, you thought that perennial loser NBC would let those priceless rings go? Like Usain Bolt and his record-setting baton, they’re fighting to hold on to this big ratings boost despite (imaginary) threats of disqualification.

Some details via NBC’s press release: this week, The TODAY Show will feature a series of “special contributors” that just happens to include The Fierce Five, gold medal diver David Boudia, soccer phenom Hope Solo, sprinter Allyson Felix, and swimmers Cullen Jones and Katie Ledecky.

Lest

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in