Navigating Fashion's Tech Landscape with Rebecca Minkoff and We:eX

2 brands and their novel offerings…

Wearable Experiments Navigate Media 4 Web

Staying au courant with the latest fashions means not only being in touch but also being up on the latest tech. Wearable gadgets have recently made cameo appearances nearly everywhere, from virtual dressing rooms to GoPro camera-enabled runway shows to wired sports jerseys and jackets that help wearers navigate local directions.

Among the many fashion brands leading the charge are Wearable Experiments (We:eX), an Australian tech company that now has a U.S. presence, and Rebecca Minkoff, an American brand with a New York flagship store aimed at a digitally active female target audience.

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