Nasdaq OMX is using its booth at the PRSA conference to introduce the PR industry to the new SocialStream and GlobeNewswire DIY services.
Using the pre-existing infrastructure that has served its IR clients, Nasdaq OMX has added these tools to target publicists with the ability to post video, engage through social media, and push out press releases through a self-service system.
While you might see more video, don’t expect to see crazy cats videos on the Nasdaq site.
“We’re all about serious communications,” said Jeff Stacey, senior managing director with Nasdaq OMX. He added that, though its early days, video will likely range from things like a simple short with a product manager to something more polished.