NASDAQ Paper: 'What Do Journalists Want?'

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Last week NASDAQ‘s Corporate Solutions group and Ragan Communications published a white paper titled “What Journalists Want” that outlines general trends in PR/writer relations.

Much of the paper concerns points that seem basic but may be easily forgotten: maintain and regularly update your contact list, pitch infographics whenever possible, include embed codes with all videos, send mobile-friendly content, etc.

Professors and scribes offer always-relevant advice like “send useful materials to writers even if it doesn’t concern your client” (an idea we support 115%) and “be specific and direct with email subject lines, using the word ‘you’ to directly address the recipient.”

These

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