Narcissistic? This Lexus Will Paint your Portrait While You Drive!

In case being seen whipping around corners and gliding down thruways in a high-end luxury car doesn’t do quite enough for your ego, Lexus, for its new “Art is Motion” ad campaign, has created an in-car app that paints your portrait based on the way you drive.

Seriously.

Your speed and driving style determine the precision of the brush stroke, while the color palate is determined by which part of the Lexus IS 300h’s hybrid engine you’re using at the time the portrait is being painted.

AW+

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