MWW CEO Kempner on Independent Agencies vs. Holding Companies

1007kempner-obamaWe’ve shared a good bit of news about New Jersey’s MWW recently, and we couldn’t pass this one up. A site called The Native Society, which publishes interviews with CEOs and other business world bigwigs, published an interview with the firm’s founder, president and CEO Michael Kempner yesterday in which he touches on what it takes to succeed in PR and, more compellingly, what differentiates independent agencies from those that belong to holding companies.

We’ve picked some choice quotes, because that’s what we do.

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