Multi-Sensory Advertising: Domino's Pizza-Scented DVDs

Right on the heels of the genius marketing partnership that allows gamers to order Pizza Hut directly from their Xboxes (we wonder whether the most devoted players have left their living rooms since the introduction of said diabolical dietary dichotomy), comes another creative — if slightly odd — pizza/leisure activity partnership: pizza-scented DVDs.

Settling in to watch a movie often necessitates some serious snacking, so Domino’s Pizza in Brazil is hoping their latest ad gimmick will get movie-watchers to pass up the popcorn and candy in favor of a cheesy pie.

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