Mullen Wins Century 21 Real Estate PR AOR
In yet another sign that the lines between “advertising” and “public relations” agencies continues to disappear, Mullen, an agency more known for advertising than public relations, has been named lead agency for Century 21 Real Estate’s public relations and social media.
Burson-Marsteller previously held the account and participated in the pitch. The other finalists for the PR business were Kel and Partners, and Shift Communications, PRNewser has learned.
“The opportunity to connect in a meaningful way with consumers through social media channels is unlimited for a brand that is in the business of building relationships with homebuyers and sellers,” said Edward Boches, chief social media officer at Mullen in a statement.
AgencySpy reports
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