MTV Exec. on Subway Partnership: 'The Content Drove...Subsequent Sharing, Audience Engagement and Discussion'

This post was written by Nancy Lazarus, contributor to PRNewser.

How to identify social media influencers and activate them was the focus of a presentation during the ARF/Advertising Research Foundation’s Audience Measurement 5.0 conference on Wednesday in New York. David Iudica, Senior Director, MTVN Digital Ad Sales Insights, discussed MTV Network’s partnership with Subway brand’s Freshbuzz microsite and its three month campaign to promote emerging artists through social media.

Iudica said “Subway’s goal was to integrate elements of pop culture into its brand and to build traffic.

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