MSNBC's New Tagline Speaks to the Brand
MSNBC is publicly announced its new tagline today: “Lean Forward.” According to The New York Times, the new slogan “embraces its progressive political identity,” juxtaposing the number two cable news channel against Fox News Channel, which sits at number one. The tagline will also be part of a two-year advertising campaign to raise awareness about the channel.
The story goes on to say that MSNBC has had a decade-long issue distinguishing its brand before it “seized on antiwar, anti-Republican sentiments in the latter part of the Bush administration” with notable names like Rachel Maddow and Keith Olbermann.
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