MSLGroup has introduced a new beauty and luxury goods specialty practice, Be Spoke. Carson Gray Elias is the person behind the practice, and will serve as SVP. Erin Wolf, a recent new hire at the firm, will be VP of beauty, and longtime MSLGroup vet Elizabeth Keating will be VP of the luxury side. The practice will be based in NYC.
Be Spoke will provide the range of services including media relations, digital and social media services, research and branding. The practice will also have its own website.