Most PRs Would Like To Have This Problem: 'Flappy Bird' Shut Down Because It Got Too Popular

There are lessons here for PRs to learn.

flappy birdWith no promotion and little development, the mobile game “Flappy Bird” became a huge hit, getting downloaded 50 million times and making $50,000 per day in ad revenue. Dong Nguyen, a Vietnam-based developer, says he created the game in two to three days. And he was clearly caught off guard by the success of the game. Having a bit of a meltdown on Twitter, he announced this weekend that he was pulling the game.

“I am sorry ‘Flappy Bird’ users, 22 hours from now, I will take ‘Flappy Bird’ down,” Nguyen tweeted on Saturday.

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