'Most Patriotic Brands' List Is Almost Completely Arbitrary

The 4th of July Holiday is over, but we can still talk about which brands benefited the most–and we don’t mean which ones built particularly brilliant campaigns around the event; we mean which brands benefitted from being identified as distinctly American and therefore “patriotic.”

We’ll review five of the top ten placements on a completely subjective measure of patriotism: a survey conducted by the people at the firm Brand Keys and summarized in a Forbes post last week.

So why are these brands seen as “most patriotic?”

1.