'Most Common Misconceptions' List Details Ferguson Damage Control Strategy

The town of Ferguson, Missouri has obviously made quite a few headlines over the past two months.

We followed the story but avoided posting on it until it became a formal public relations matter: the town hired local firm Common Ground to handle its considerable media relations responsibilities and the story became — for some — an angle with which to pitch clients to media outlets hungry for more coverage.

In a late August post published on O’Dwyer’s blog, Denise Bentele of Common Ground confirmed that her agency was not the only one involved:

“The Devin James Group, a nationally certified Minority-owned firm, has been working with St.