You read that right: according to a PricewaterhouseCoopers survey involving more than 300 respondents, most brands see social media as a crucial business tool but do not use it in their crisis management efforts.
Yes, most of the businesses surveyed are “starting to think about how to improve crisis communications elements in their BCM programs” (that’s corporate speak for “cover their asses”). Yet they’re hesitant to dip their toes into the social media pool when it comes to reputation and crisis management for some reason…
Based on these findings, you’d think that most businesses haven’t even hired PR firms. One of PwC’s Risk Assurance principals says:
As social media’s use in an organization becomes more pervasive and management grows more comfortable with its use, BCM programs will naturally begin to adopt social media for internal and external crisis communications.
In other words, they’re kind of like your great aunt: they’re scared of Facebook now, but once they get on it’ll be post, post, post. With fewer kitty pics.
Are any of your clients still social-phobic?