More Firms Creating Their Own Data Analytics Systems

In case you missed it, last week brought a couple of stories that hinted at a new strategic direction for PR firms. As Hotwire PR’s Leslie Campisi put it in her guest post, data is the future of PR–and more major organizations are creating custom analytics systems to better shape media strategies, measure the influence of related campaigns and demonstrate the real-world value of their work to clients.

Porter Novelli confirmed that sentiment last week by announcing the development of its own “proprietary analytics system” designed to capture “the entire conversation taking place about a brand or organization” in all forms of media (yes, that includes print).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in