More Companies Bringing PR In-House?
With budget planning season on the horizon, ZDNet takes a look at whether companies should take their PR in-house or seek outside agency help.
“The question of in-house PR versus hiring an agency is a much trickier question today than it ever used to be,” writes Jennifer Leggio. “PR as a function has changed and PR agencies should no longer be simply operating as strict media relations / press release development / ‘insert tactic here’ outlets.”
Many
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