Money Among the Things PR Firms Need In Order to Own Social Media
Stephanie Schwab, principal at digital marketing firm Stephanie Schwab Consulting, offers up three reasons why PR firms will have trouble winning the ongoing social media war on Social Media Explorer.
PR firms traditionally don’t get the lion’s share of marketing dollars, and social media requires money. PR firms “must be ready to create, pitch and win budgets that go well beyond the traditional PR pervue,” she writes.
Schwab also says that PR executives frequently aren’t the tech-savviest people on the block.
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