Moms Most Open to Cause Marketing
The 2010 Cone Cause Evolution Study shows that moms are the most receptive to cause marketing and are the most likely to make cause-related purchases. Moms purchased more cause-related products than the other demographics surveyed (1,057 adults over the age of 18 were polled; 512 men and 545 women). Ninety-two percent of moms want to buy products that support causes.
“Certainly moms tend to have a strong sense of empathy for social issues and a desire to make the world a better place for their children.
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