Mohegan Sun Helps You Plan Your Imaginary Vacation

Mohegan Sun, the Connecticut resort and casino, this week launched its latest marketing campaign, the first since 2004. Besides new advertising, the campaign features an interactive site that “customizes” your Mohegan Sun vacation based info you input.

So are you there to gamble or eat? Dance or relax? Based on that, you get a minute-long clip of what your stay would look like if it were directed by an advertising agency (People, Ideas & Culture worked on this campaign) and given a golden hue.