Martin Luther King III, civil rights leader Andrew Young, and others are launching Bounce TV, a network that will target the African-American audience and compete with BET (and its other networks TV One and Centric), which has been the lone network to target this audience. BET has been around for 31 years.
Bounce will feature movies, sports, and original programming, targeting African-Americans ages 25 and older who don’t have cable. According to The Wrap,“A recent Nielsen report found that African-American have TVs on an average of seven hours and 12 minutes each day — two hours longer than Americans overall.”
The station is set to launch in the fall.