Is 'Micro-targeting' the Key to Success in Politics and PR?
In this week’s The New Yorker, financial columnist James Surowiecki has a fascinating piece (thankfully available online for non-subscribers) about the science of political campaigning and, particularly, the revolutionizing of the political “ground game” through micro-targeting.
His central premise is this: until the late 90’s, political PR men had only one very blunt weapon–mass media communications. Flyers/mailers, TV attack ads and scripted phone calls were the only way to go. Now, however, technology has turned micro-targeting into an art.
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