First Lady Scores Big Social Media Win
Despite some challenging weather and middling TV ratings, last week’s Republican National Convention was deemed a success based on an overwhelming outpouring of social media activity: More than four million tweets made their way onto the World Wide Web during the three days of the convention.
Yet the Democratic National Convention came close to beating that number on its first day alone. While many pundits have spent the last 24 hours analyzing the speech made by San Antonio Mayor Julián Castro (whose Twitter followership more than tripled in less than a day), the big traffic driver was First Lady Michelle Obama’s “mom-in-chief”
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