Michael Wolff on New 'Adweek': 'We’re Not Re-Writing Press Releases Anymore'
Today is the big day. Say good-bye to Mediaweek and Brandweek. Those publications have been rolled up into Adweek, which today released its re-designed print and digital formats. For those PR professionals that are looking for a “friendly” trade publication relationship, be sure to proceed with caution.
Adweek Media editorial director Michael Wolff told PaidContent:
Let’s put it this way, we’re not re-writing press releases anymore…We’re not a mouthpiece for the industry any longer…The trade industry model is no longer relevant.
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