Apparently, the economic climate has been good in Florida. Newlink Group has been on a roll lately.
First, it rolls out its lovely new website showcasing a newer, brighter brand, which is all about igniting transformation, collaborative consulting, orbital thinking, and other things prospective clients love to read but don’t really understand.
Then, Newlink pushes aside a few executives at the conference table to make room for a new senior vice president, Teresa Villarreal. In her new role of leadership, Villarreal will also head the agency’s tourism communications practice — and in Miami, that’s saying something.
According to an agency press release, Villarreal will continue to “lead the department and manage a team who has serviced a full gamut of clients in the category, ranging from destinations and hotels to airlines, and online travel agencies.”
And then, Newlink determined it wasn’t finished with its South Floridian domination, so PRNewser was sent another press release about another new hire.
Cynthia McFarlane has been named managing partner and new chief strategy officer at the company.
She will have a full plate at Newlink where McFarlane will lead the firm’s Multicultural, Creative and Branding, Integrated Production, Insights and Social Marketing teams. And in her free time, she will also oversee the strategic direction of all Newlink areas of expertise.
“After building a strong foundation in the communications field, Newlink is proud to embark on the next chapter of our 18-year history by expanding our capabilities and solidifying the company’s strategic approach to consultancy,” said Sergio Roitberg, Newlink’s Founder and Chief Executive Officer.
Look out, Florida. Evidently “The Magic City” is yanking something out of its hat.