Mexico Isn't Buying Coca-Cola's 'Healthy Lifestyle' Spin, Either
It’s not just Michael Bloomberg, guys—our neighbor to the south doesn’t seem fazed by Coke‘s latest “soda can be part of a healthy, active lifestyle” message either.
As Coca-Cola looks to offset diminishing American sales by targeting other areas, public advocacy organizations within Mexico are running PSA campaigns designed to warn the public about the dangers of soda consumption. It’s especially relevant this summer: Mexico, which is second to the U.S. in soda consumption per capita, surpassed us in June to become the most obese of the world’s major economies.
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