From CEOs with the worst reputations to the worst places to work in America, the happy-happy-joy-joy-listicle fun people at 24/7 Wall St. can’t (and won’t) stop. This time, they offer an apocalyptic countdown for 10 beleaguered brands across this great land of ours.
While many of the ten here have suffered due to a lack of a coherent crisis comms strategy, some of these haphazard brands made the list because of the ever-growing mergers and acquisitions market. In short, those brands may not have a choice about disappearing.
And so, here are 10 brands those subjective observers believe will be gone by this time next year.
There’s a reason even Abercromie & Fitch stopped plastering their goofy logo all over its clothes. Without the logo, the same shirt, shorts, or whatever costs less than half for the same thing. See H&M for inspiration.
Talk about never getting a fair shake. Thanks to Samsung using Barry Bonds’ steroids, and Apple practically manufacturing them, BlackBerry never gets an inkling of market share or relevance. And then, there’s that profit thing.
8. Time Warner Cable
Many experts believe its long-ballyhooed merger with Comcast (at $45 billion, thank you) is the only attempt it has at staying in the news. Customers are vehement in its disdain for the brand. And now the media has ignored it. So, it’s not that hard to say goodbye.
Remember them? Many of the millennials in the audience have question marks in their thought bubble as they post pictures to Instagram, Facebook, and the occasional video to Vine. While revenue is increasing, shares are dropping. This means people are spending but less are caring. And now, they are looking for a buyer. You interested?
6. Russell Stover
The confectionery chieftains has posted a big “For Sale” sign outside their doors, and could fetch as much as $1 billion. When you are the third largest maker of U.S. candy, you can do worse. Both Hershey and Nestle are rumored to have a sweet tooth for the organization.
5. Alaska Air
One of the few remaining independent airlines in the country, but not for long, as talks are Delta may absorb it just for the West Coast flights. And then, there are the rest of us who will blame this on Sarah Palin.
In the annals of PR lore, will be this case study on what not to do when delivering an IPO. Facebook won’t talk to them. America doesn’t care about them. And it seems the staff, who once created Farmville, has quit working for them.
3. Hillshire Brands
It owns Jimmy Dean, as well as Ballpark Hot Dogs. Recently, Tyson Foods bought them for $8.5 billion, although Pilgrim’s Pride may still take them out. Both brands want them, and America won’t miss them…well, much. It is sausage we are discussing, after all.
Three letter: A, T and T. When that company buys your tail (for $49 billion), you show up on milk cartons for a while but then vanish like a fart in the wind. Ask Cingular. Anyone? Anyone? HELLO?
Your humble servants at PRNewser have covered this dimwitted brand for a long time, and the only thing that changes is the foot getting hurled down its collective mouth. Not even some nice, form-fitting Yoga pants will help these guys.