Meet The Pope's PR 'Guru'
That Pope Francis is really something. He’s been a bouncer, a spy, a researcher, a damage control specialist and a living, breathing public relations case study who has so far been incredibly successful at improving his organization’s standing with the general public.
But what about the people behind him?
We missed the Vice and Daily Mail profiles of Vatican “marketing mastermind” Greg Burke last month, but the story is every bit as relevant and fascinating today.
A few facts about Burke:
- He’s a devout Catholic (duh)
- He’s a former journalist with Reuters, TIME and Fox News who “know[s] what journalists are looking for and what they need”
- The Vatican hired him in July 2012 in a specific attempt to “help improve its relations with the media”
- He’s a member of Opus Dei (Which is not a group of British S&M albinos out to stop Tom Hanks at all costs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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