Media Relations 101: Mila Kunis Shows Us How to Ace an Interview

By Patrick Coffee Comment

We have a feeling the team responsible for promoting the upcoming Disney flick Oz the Great and Powerful cringed when watching this BBC interview with star Mila Kunis, in which she and a very nervous correspondent discuss J├Ągerbombs, Baywatch, UK football and the art of pouring a pint with no foam.

At the same time, we have little doubt that this was indeed the most interesting interview Kunis gave on her press junket–and it even makes us slightly more interested in her movie. Shouldn’t we all encourage clients to be a little more personable when speaking to the press?

On second thought, we probably shouldn’t…