Media Beat: Matthew Hiltzik Talks Toyota, Media Polarization and More
PRNewser sits down with Hiltzik Strategies founder Matthew Hiltzik for part two of the latest interview in our mediabistro.com Media Beat series.
In this segment, we talk about a number of recent PR issues, including Toyota’s communications strategy in regards to their recent recall. “It does sort of seem that Toyota sat on this hoping it would go away,” Hiltzik said.
We also talk about the new, more social and digital news environment, and if that leads to a more polarized public.
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