MDC Partners Invests in Attention

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By Joe Ciarallo

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Breaking: MDC Partners, a marketing and communications network, has announced an investment in Attention Partners LLC, a social media marketing and communications agency. Companies in MDC Partners’ network include Crispin, Porter & Bogusky, Media Kitchen, Veritas Communications and Lime Public Relations + Promotion.

Social media is a powerful vehicle for consumers to emotionally engage their favorite brands. We must stimulate more intimate interactions through peer-driven word-of-mouth, and the creation of trusted communities, to drive customer advocacy. We are privileged to partner with Attention,” said Miles Nadal, Chairman and CEO, MDC Partners in a statement. Attenion founder Curtis Houghland posted on the agency’s blog today to address why Attention “partnered with MDC.” Terms of the deal were not disclosed.

RELATED: Attention Hires Kristin Maverick as Director in Consumer Practice