McDonald's Will Launch a Weird New Tagline Next Year
McDonald's is tweaking its marketing to improve business.
McDonald’s just reported some pretty bad numbers — a drop of 4.1 percent in same-store sales — so, of course, they want to turn things around. Faced with changing tastes and the behemoth known as Chipotle, McD’s is looking to help turn things around with its marketing.
Chipotle touts the conditions under which their food is raised, winning a Cannes PR award this year for its campaign promoting its sustainable methods. On top of that, hello, burrito
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