McDonald's to Include 15 Million Books in UK Happy Meals

We’re willing to bet that “literacy” doesn’t top the list of words you associate with McDonald’s Happy Meals. In the UK, however, the connection between books and burgers no longer seems quite so far-fetched.

After the success of a trial period last year during which McDonald’s gave nine million books by Michael Morpurgo to kids via their Happy Meals, the chain is now committed to a new, long-term campaign that seeks to hand out at least 15 million fiction and non-fiction books to British families by the end of 2014.

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