The concept of a zombie-themed musical extravaganza in Vegas is apparently believable enough to fool a group of theater devotees who happened to be gathering in the general area for an “art walk event”. McDonald’s, Dr. Pepper and Vegas theater The Arts Factory (which has LOTS of vintage bike nights) collaborated on this stunt with, we presume, an agency that will choose to remain nameless.
The purpose of this surprisingly high-budget event was to promote the chain’s new “After Midnight” menu, and the resulting video resembles a collection of clips from “American Idol” rejects.
You’ll have to pardon us for being a bit skeptical…and a little sad for the “crowdsourced” passersby who didn’t seem to realize that it was a joke. Steve Hall of MarketingLand writes:
“To promote ‘Hunger in the Night,’ McDonald’s outreach efforts incorporated advertisements, media support and branded promotional materials, including a wrapped tour bus to attract participants to the open casting.”
That’s quite an effort. We’re not even sure these would-be stars of stage and screen are representative of the target audience for AM munchies. But if the brand needs a PR who can speak to that particular demo, we do have someone in mind…