McDonald's Not Going with 'Lovin' Beats Hatin'' After All
So your friendly neighborhood chain restaurant isn’t too happy about its marketing secrets being leaked…especially when they’re not true. Last week we told you that McDonald’s was going to make its “rebrand” public next year with the tagline “Lovin’ Beats Hatin.'”
Now, however, the brand is pushing back. A spokesperson told Businessweek that the phrase wasn’t supposed to leak and that it might never appear anywhere at all — even on social! That said, the company has sought to trademark the remarkably similar phrases “Lovin’ > Hatin’” and “Lovin’ Is Greater Than Hatin’” (in case you needed it spelled out).
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