McDonald's Had A 'Contingency Plan' For Twitter Promo Gone Awry

McDonald’s launched a Twitter hashtag last week, #McDStories, that was meant to generate heartwarming tales of people enjoying time spent with McNugget value meals and the like. Instead, people tweeted stories about things like chipped teeth and foreign objects in their food. HAHA… ugh.

That hashtag was accompanied by another #MeettheFarmers, which the company’s social media director Rick Wion said in a statement to Business Insider was “successful.” However, “#mcdstories did not go as planned. We quickly pulled #mcdstories and it was promoted for less than two hours,” the statement says.

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