McDonald's Canada Wants to Show You Where the Beef Is
In case you never watched Dudley Do-Right as a kid, we’ll let you in on a little secret: things are different in Canada. For instance, McDonald’s Ontario recently added the McLobster to its menu. Let that one sink in for a minute.
Why do we mention our great white neighbor to the north? Because Canada has given us Jim Carrey, Rick Moranis, at least one member of Arcade Fire, and this week’s best case study in proactive social media PR!
Most food brands take one of two routes when confronted with tough questions about ingredients and product preparation: either change the subject or say nothing at all. Yet
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