Mayors Against Illegal Guns Launches 'Demand a Plan' Campaign

The social advocacy organization Mayors Against Illegal Guns, co-chaired by New York City Mayor Michael Bloomberg and Boston Mayor Thomas M. Meninio, has launched a new PR campaign via social media in an effort to push American politicians to pass gun control legislation. The group also released a petition this week urging Americans to “join more than 750 mayors and 750,000 grassroots supporters to demand that President Obama and Congress step forward with a plan to end gun violence” on a national level.

The three main objectives of the Demand a Plan campaign are:

  1. Require a criminal background check for every gun sold in America
  2. Ban assault weapons and high-capacity magazines
  3. Make gun trafficking a federal crime, including real penalties for “straw purchasers”

Like most modern advocacy campaigns, this one gets creative with social media:

Bloomberg’s statement on its website reads, in part: “Calling for ‘meaningful action’ is not enough.

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