Matthew Hiltzik: Goldman Sachs Should Lay Low
Matthew Hiltzik, CEO of public relations firm Hiltzik Strategies, spoke with Bloomberg Television today about Goldman Sachs’ PR strategy in the wake of an SEC investigation. Hiltzik represents Katie Couric, Don Imus, Glenn Beck and has worked with Hillary Clinton.
Hiltzik’s advice to Goldman Sachs:
The most important thing is to recognize what audiences you’re trying to reach. So you can break it down into their employees, is one key, the second one is within the financial world, and the third one would be the general public and elected officials.
On
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