Mattel Urges Customers: Save the Chocolate Bunnies (and the Children)!

While some may relish in ravenously dismembering chocolate bunnies every Easter, there are those of us who feel guilty biting off their sweet little ears. Now, toymaker Mattel has decided to cash in on that too-cute-to-eat-guilt by encouraging shoppers to help stop the senseless annihilation of countless chocolate bunnies. How? By filling kids’ baskets with Mattel brand toys instead of candy, of course! While it may seem like a lighthearted, fluffy (no pun intended) campaign, Save the Bunny is actually as multifaceted as it is adorable.

The official Save the Bunny website urges visitors to “Help us take a bite out of chocolate bunny extinction.

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