Marvet Britto: ‘Truth is What Elevates Brands’
In the PR industry, where personal careers are built upon others’ reputations, it’s often necessary to make compromises. Protect the client, right? Not always, says Marvet Britto who has repped stars like Kim Cattrall and Mariah Carey:
I always tell people, “It’s not what you say yes to, it’s what you say no to that builds equity.” So, for me, I’ve had to stop working with A-list clients. I knew that I was being asked to compromise my morals or my character or integrity to protect them or to work with them, and I wasn’t willing to do so.
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