Marvel Comics Will Be Your King of All Media
Among the many “thought leaders”, “social media influencers” and hopeful startup owners attending this year’s South by Southwest Interactive Festival, one very established brand stood out: Marvel Comics.
Marvel owns some of the hottest movie properties around, but Hollywood blockbusters aren’t enough to preserve the brand in an era of diminishing returns for all corners of the publishing world. So what does Marvel plan to do to expand? Quite a bit, actually.
First, the company offered free digital versions of the first issues of top titles like X-Men, The Avengers and The Fantastic Four for a limited period ending today (hint hint).
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