In case you missed it, Skittles PR AOR Olson Engage continued its pre-Super Bowl promotional campaign yesterday by launching a faux interview with Seahawks running back Marshawn Lynch.
The stunt was a play on the fact Lynch strongly dislikes speaking to the press:
We wondered: is a stunt still a stunt when everyone watching knows that it’s scripted? (The firm’s last “prank” involved pouring thousands of Skittles over Trey Wingo’s head.)
This one, however, hit a little closer to home for many in sports journalism.
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