Marketwire Rebrands as a ‘Social Communications Company’

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By Tonya Garcia Comment

Marketwire has revealed a new logo, website, and tagline — “Beyond Words” — which is meant to speak to the company’s growth, expansion, and evolution over the past 30 years.

More than aesthetics and a corporate motto, Marketwire also revamped its product offering categories, which takes into account the company’s 2010 acquisition of Sysomos and changing communications needs.¬†Marketwire MAP (Media Analysis Platform) offers social media research, and demographic and influencer information; Marketwire Heartbeat is for monitoring; Marketwire Distribute handles press release services; and Marketwire Resonate brings it all together in one platform.

The rebranding cuts across the company’s social media pages as well. After the jump, a short clip about the rebrand.


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